One of the toughest decisions in small business retail is how to price your items. In a smaller business, your costs are much higher than a large corporation and you have to price accordingly. The price should cover your material costs and time, while also allowing for some profit to be made. Some adjustments need to be made until the Price Is Right!

With so many companies struggling to stay on top, there’s a lot of competition when it comes to sales and pricing, especially in the T shirt industry. Today’s discussion is about product pricing. Is it better to sell fewer items at a larger profit, or get mass sales with a smaller profit margin?

Tell us what you think and let’s get this discussion going!



OmniPrint International